The Good Idea Group

Pay Per Click (PPC) Marketing  |  Local Internet Marketing

Are you getting in front of the "Buy Now" customers instead of the "On The Fence" customers?

Local search marketing is on the rise. Over 70% of search engine users are searching for local businesses and services. "Buy Now" customers are no turning to search engines like Google and Yahoo to find the local products and services they need instead of the yellow pages. Consumers want to learn more about the companies they want to buy from on their websites before calling or walking into their retail establishments. Search Engines is a quicker and easier way for consumers to compare options and narrow down their choices.

Pay Per Click (PPC) is what it sounds like: you only pay when a user actually clocks on an ad to visit your website. With PPC, you bid on keywords that are relevant to your industry. The more relevant your site is to what the visitor is looking for and the higher your keyword big will result in a higher ranking on the search results.

The major Search Engines used for PPC are Google, Yahoo and MSN. All of these companies allow you to analyze the performance of your PPC advertising campaigns so you can track impressions, click thru rates and conversions.

People who use Search Engines to find solutions to their current needs are BUYERS. They are typing in search terms relevant to your industry because they are in the research and buying phase - which makes them your most qualified prospect. Our objective is to help you reach those buyers.

Our Services
Keyword Research and Development (Set Up)

• Competitive analysis of competing sites and their marketing strategies
• Keyword list generation (100-500 keywords depending on your service level)
  • Organization of list into campaigns and groups
  • Bid estimates for each term
  • Keyword matching strategies for each term
• Ad creative generation
  • At least one ad for each group of keywords
• Google Adwords account setup
• Analytics Installation - tracks clicks, conversions, etc.

PPC Campaign Management (Monthly)

• Adjusting keyword matching
• Tweaking and testing ad creative
• Dialing in the keyword bids to optimal cost level
• Continual keyword development