The Good Idea Group

Expertise in lead generation through direct response advertising.

direct [di-rekt] - adjective

def: to point, aim or send toward a place or object in the quickest, most efficient manner

response [ri-spons] - noun

def: an answer or reply as words or action

The goal of Direct Response advertising is to generate large volumes of leads by the fastest, most cost effective means. Compare to traditional advertising which focuses on name recognition and concept establishment through time and consistency. With Direct Response there is no building time or "snow ball effect"; the ad works the day it goes out. Bottom line, Direct Response brings buyers to sellers, now.