The Good Idea Group
Direct Response
We are a print advertising agency focused on response-driven advertising campaigns and image development. Our "Really Big Results Method" is low cost creative marketing, industry expertise, superior ad design, high-quality print, targeted distribution and precision lead tracking and analysis.
Low Cost Marketing: Our high volume relationships with national print and distribution vendors give The GIG national buying power. We leverage the combined volume of our clients and bring you national volume rates to maximize your budget. This results in a superior cost per lead.
Industry Expertise: The GIG is a print advertising agency specializing in Home Improvement, Medical, and Senior Care. Being focused allows us to be experts in your industry and gives us a firm understanding of your advertising needs based on current market conditions. Our knowledge gives us the ability to deliver superior results.
Superior Ad Design: Our team of designers are experts in creating high impact, high visibility ads. We customize your ad to fit your company and customer to ensure maximum exposure and response.
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Targeted Distribution: Our mapping and profiling capabilities ensure precision ad placement. We can pinpoint your customers
by geographic or demographic segments. For instance, we can target specific income levels, age groups, and home values within zip-codes,
cities or counties. This eliminates unwanted circulation and expense while increasing productivity.
Targeted Distribution
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Lead Tracking & Analysis: The GIG takes the guesswork out of determining effective advertising. By assigning a different database-linked 800 number to each individual advertising medium, we can track through the internet, in "real time", how many calls come in, where they come from and who they are. This is invaluable in determining media effectiveness, peak traffic times, hot markets, and strong offers for each specific ad source. Furthermore, this information allows you to see how many leads were lost as well as the ability to retrieve those lost leads.
